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Stay & Play 29

Stay & Play 29: The Adobe Road Art & Hop Festival is a curated sunset festival hosted at Joshua Tree Brewing Company on Adobe Road, designed to connect Twentynine Palms’ growing culinary culture with its vibrant local arts and music community while driving overnight tourism.

Held during the early summer shoulder season, the event transforms the brewery’s outdoor event space into an open-air Artist Village and live music venue as evening temperatures cool. The festival will feature approximately 10–15 local Twentynine Palms artists showcasing and selling original works including photography, painting, ceramics, and handmade goods, alongside live performances by high-desert musicians ranging from indie-folk to desert rock.

A signature element of the festival is the Adobe Road “Art Hop,” a collaborative, walkable experience encouraging attendees to explore neighboring Adobe Road businesses during the afternoon before culminating at Joshua Tree Brewing Company for evening headlining performances. In celebration of the event, the brewery will also debut exclusive small-batch “Stay & Play” craft beer releases created specifically for the festival.

The primary target audience includes weekend visitors from Los Angeles, Orange County, San Diego, and surrounding metropolitan areas—craft beer enthusiasts, art lovers, and cultural travelers ages 25–55 seeking unique desert experiences. To encourage overnight stays, all event marketing will feature direct links to the Visit 29 Palms lodging page, hotel partners will be invited to participate in package promotions, and evening programming scheduled from 8:00 PM to 10:00 PM is intentionally designed to discourage same-day return travel and support local accommodations